凯捷&Snowflake：2025年从被动扣除到主动预防：化快消品行业收入流失为战略优势研究报告（英文版）

It’s essential to recognize that retailer chargebacks aren’t arbitrary punitive measures. Although the deduction mechanisms are standard practice for consumption-based promotions, a number of deductions are caused by anomalies that can be avoided. They represent structured feedback mechanisms designed to enforce operational excellence across the supply chain. Every deduction communicates a specific message about where your organization is falling short of retailer expectations: