dentsu电通：2023年首席营销官（CMO）秋季报告（英文版）

We’re excited to announce the release of the Fall 2023 Edition of our bi-annual CMO Navigator report. In this report, we examine results from a questionnaire fielded to 600 North American CMOs and 1,600 North Americans consumers and undercover insights on sentiment toward present day issues and changes within the that will affect the way brands and businesses plan.

Specific themes and topics include perceptions of the economic climate, approaches toward media transformation, and views