Wunderkind：2025年美国关税调查系列：关税压力下的假日消费报告（英文版）

As 2025 draws to a close, U.S. consumers are navigating one of the most price-sensitive holiday seasons in recent memory. Tariffs and inflationary pressure continue influencing everyday decisions, and the December survey shows a marketplace defined not by retreat, but by recalibration. Shoppers are engaged — but they are also cautious, calculating, and increasingly strategic. They are adjusting how they shop, when they shop, how much they spend, and which brands they trust.

Economic con