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American Digital Media Consumer Insights Research 2016.pdf |
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近日,PayPal发布最新《2017美国数据媒体消费者调查》(American Digital Media Consumer Insights Research 2016)。Key TakeawaysMovies/TV:• Mobile continues to be the media device of choice with 58% of US video consumers watching content on smartphones• Over half of American viewers prefer Netflix over other platforms, and 75% of video content consumers pay for streaming channels versus 41% who purchase downloads• Millennial cord cutters rely on services like Netflix for entertainment, so less than half cancel streaming su
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