Videology：2017年高级电视报告（英文版）

his study, commissioned by Videology and conducted by Advertiser Perceptions provides deep insights into advertiser and agency attitudes and behaviors toward advanced TV, and reveals that both groups are already embracing the practice. 1.Inflection Point: Most expect that within 3-5 years more than half of total TV buying will be Programmatic2. TV dollars increasingly planned holistically with Video dollars• Majority (61%) of TV/Video buying now under one integrated team• Advanced TV transcends