BCG波士顿咨询：2025年三文鱼消费需求提升路径：强化与零售商及消费者的协作研究报告（英文版）

The salmon farming industry continues to tell a true story about the strength of salmon1 demand. Structural undersupply, paired with strong consumer demand, has driven increasing salmon prices in recent years. The market has absorbed produced volumes with ease. Still, there is signifcant whitespace for salmon consumption; in most mature markets only 50-75% of households consume salmon at home, and as low as 10% in China. However, unlocking continued double-digit demand growth, will not be as