MMA&Wpromote：2026年品牌营销问责状况报告（英文版）

The gap between these two groups isn’t about budget size, industry, or company maturity. It comes down to three things: measurement confidence, finance alignment, and the ability to link brand metrics to business results. Brand Accountable marketers aren’t just more confident, they’re getting more budget, more internal support, and more resilience when cuts come. This report lays out the data behind that divide and gives you a practical framework for closing it, whether you’re starting from s