IQVIA艾昆纬：2026年零售消费者研究报告（英文版）

AI-assisted shopping wasn’t isolated or experimental. Among shoppers who used AI at least once, 60% relied on it repeatedly throughout the season, and 15% used it most or all of the time. This signals a shift: AI isn’t just a novelty, it’s becoming part of how people navigate crowded choices, competitive prices, and gifting uncertainty. Retailers now face a critical window to refine how they’re leveraging AI to turn sporadic use into confident, repeat engagement