普华永道：2025年全球消费者之声中国报告-新时代中国消费者：聚焦食品、健康与可持续发展（英文版）

This heightened focus on personal well-being alsoextends into a sense oenvironmental responsibility. Chinese consumers are more inclined toselect products with sustainable packaging and to look for sustainabilitycertifications. Most strikingly,a substantial majority demonstrate awillingness to pay a premium for sustainable food, a conviction thatstands in stark contrast to global consumers. This convergence ofpersonal and planetary health concerns in the Chinese market signals adefinitive shift