Circana：2024年创新先锋产品报告：通过创新消费新场景满足消费新需求（英文版）

The “new normal” emerged as a term during the depths of the pandemic as speculation that our behaviors would be reshaped by world events even as we settle into a new rhythm. In short, COVID-19 changed everything. Firmly established as part of our new normal is hybrid work, with roughly 41% of U.S. working adults working from home some of the time and commuting to work some days, according to Pew Research. Tack on an additional 35% of adult workers who work from home all the time and that leaves