Winterberry Group：2026年精准处方：生命科学营销的数据驱动未来白皮书（英文版）

That’s a reality rooted in long-standing structural constraints: High regulatory hurdles. The challenge of balancing engagement with professional, patient and payor audiences. And a commercial culture that values predictability and risk mitigation. But the same forces that have dictated marketing practice across other sectors—the fragmentation of audience attention, rise of new digital media and disruption brought on by AI—are now playing direct roles in shaping how life sciences brands bring