zappi：2024年广告中的音乐：基于1000余支广告的实证分析报告（英文版）

The individual video and audio components can then be processed by the tool in an unbiased manner to create a rich and extensive metadata set, which in turn can be used to automatically tag the characteristics of any video to learn about what might drive success and in what scenarios. For example, through video objects and captions the tool can identify whether there is an animal present during the video — and use an automated tag about “animal presence” to separate videos that have an animal