Sprinklr：2021年产品洞察手册-如何将客户反馈转化为可采取的见解，以改进产品并使客户更满意（英文版）

If someone asked you how your customers feel about your product, how would you answer?

More importantly, how would you know?Many brands stil use traditional market research methods like customer surveys and focus groups to get customer feedback.Overly specific, structured, and painfully slow, these methods take as long as 18-24 days between launch and getting the resultsread-out (McKinsey).Meanwhile, your customers are doing thelr own research, reading online reviews, making purchase de