Morning Consult：2026年GLP-1消费者研究报告（英文版）

GLP-1 medications have moved from niche diabetes treatments to mainstreamcultural phenomena. This report answers two core questions: who are GLP1 users,and what do their behaviors and preferences mean for brands?The brand-consideration data, covering 3,081 brands, reveals that GLP-1 users showhigher purchasing consideration for 99.9% of all brands measured with an averageuplift of +12.9 percentage points. The audience-profile data, based on 58,008 U.S.adults, explains why: GLP-1 users are wea