mediaocean：2024年下半年市场报告（英文版）

At the current moment, the marketing landscape, and the environment at large, are characterized by swift and dynamic change. Advertising is being transformed by technological advances, changes in consumer behavior, and market dynamics. The broader context includes continuing economic normalization amidst political and geopolitical uncertainty. Despite these rapidly changing conditions, Mediaocean’s advertising outlook for the second half of this year, based on insights from more than 1,200 of