Nativex：2024年全球房地产中国营销策略报告：海外房产的趋势与机遇（英文版）

Due to information disparities and complex transaction processes in the overseas real estate market and the inability to view properties in person, Chinese buyers generally seek more professional and trustworthy purchasing guidance, as well as efficient information sharing so they can be sure that what they see is what they get. Chinese users also spend a significant amount of time on Douyin, so their interests are constantly being sparked by the platform, driving a large amount of engagement