Cvent：2026年活动行业趋势前瞻报告：趋势与机遇洞察（英文版）

The events landscape faces a great deal of uncertainty. Global economic unpredictability, evolving behaviors, and advances in technology continue to reshape how events are planned, executed, and measured. While budgets are set to rise as we move into 2026, so too are costs, with 35% of planners signaling that staying within budget is their top concern, and 30% specifically calling out the rising cost of meetings and events. 1 Marketers see an opportunity: 69% say their company plans to increa