Brand Finance：2026年：全球软实力指数报告（英文版）

Soft Power is a nation’s ability to influence others through attraction and persuasion rather than coercion. This includes the means of culture, business, or diplomacy, rather than military force or economic sanctions. In practical terms, Soft Power is the power of perceptions which can be leveraged by nations to strengthen security as well as attract investment, trade, talent, and tourism, and in effect improve economic growth.of the nation brand across key areas where Soft Power is developed a