FreeWheel：2025年下半年视频市场报告：连接流媒体生态（英文版）

One thing is for certain: Streaming is no longer just a ‘part’ of the multiscreen TV ecosystem. Rather, it has asserted itself as the industry’s central source of premium inventory and destination for ad spend. While manual processes, fragmented workflows, and data inconsistencies have caused friction across the supply chain, both buyers and sellers are actively focused on finding the solution. The desire for true transparency in the streaming ecosystem requires seamless connectivity between