ITIF：2025年数字服务赋能中小企业与初创企业的路径研究报告（英文版）

SMEs tend to have fewer financial resources, face greater skills gaps, and have lower productivity, making it difficult to scale up. Digital services are the key to reducing, or possibly even resolving, many of these barriers to growth.  Internet platforms lower overall transaction costs for both buyers and sellers by reducing search costs, streamlining communication, and facilitating payments. As a result, they help SMEs reach more customers.  AI is boosting marketing performance for SMEs,