Brand Finance：2025年澳大利亚品牌100强报告（英文版）

This year, Australian brand values experienced significant shifts, reflecting economic pressures, industry dynamics, and individual company opportunities and challenges. Retail brands faced mixed outcomes. Woolworths (brand value down 17% to AUD12.7 billion) and Coles (brand value down 14% to AUD8.4 billion) saw declines which correlated with allegations of misleading pricing and reputational challenges, despite maintaining their market dominance. In contrast, Kmart (brand value up 66%