keen：2026年营销投资框架及决策指南报告（英文版）

Drawing on data from over 400 brands and $42 billion in historical mediainvestment, this session goes beyond a retrospective analysis of 2025performance. It combines observed shifts in ROI and channel mix with aforward-looking view into how brands are actively restructuring their 2026plans.

Because Keen supports both measurement and planning, we have visibilityinto where budgets are being reallocated before those changes fullymaterialize in market results. That provides a rare lens into