麦肯锡：2025年B2B增长的七大考验报告（英文版）

Many companies place all their bets on one big growth effort, from a new product or service to a revised go-to-market model or a new e-commerce portal. Too often, that leads to a disappointing outcome in terms of the magnitude of impact. Our research shows that top B2B growers place multiple bets—typically three to five—each able to deliver at least 100 basis points of incremental enterprise revenue growth. Most companies claim to have such 100-basis-point bets. But if you ask to see them