思略特：2024年解锁增长：收入增长管理（RGM）在未来消费品领域中的变革作用研究报告（英文版）

At CAGNY 2024, two thirds of consumer productcompanies indicated that revenue growthmanagement remained a priority for them.The key focus areas are envisioned in price-packarchitecture to drive range optimisation as wellas premiumisation through close links withmarketing. Taken together, the focus onvolume and premiumisation highlights that forlong term value CPGs need to rethink how theirRGM function is designed and connected withthe rest of the enterprise.Fast moving technological disruptio