Qualtrics：2026年全球市场研究趋势报告（英文版）

STAKEHOLDERS ANSWER THEIR OWN QUESTIONS. RESEARCH TEAMS DRIVE DEEPER INSIGHTS The most forward-thinking research teams are already leveraging AI agents and conversational AI to put insights directly in stakeholders’ hands. What was once the exclusive domain of specialists is now becoming accessible to anyone in the organization who needs answers. Thirteen percent of researchers identify democratizing insights as the single most important AI benefit, a small but telling segment. That’s importa