Sprinklr：2022年拥抱一个值得客户信赖的数据战略报告（英文版）

Adobe believes that first-party data-information you collect directly from your audienceor customers with their explicit permission-will be the long-term winner in consumermarketing. Why? Because it addresses growing privacy and trust concerns, enablingorganizations to build stronger relationships with both consumers and business partners.

Creating a rich repository of first-party data means you will need to adopt strategies andtechnologies that help you form legitimate two-way relation