Hanover Research：2026年4种衡量高等教育营销效果的方法（英文版）

A solid brand presence can give a college or university an edge over its peer institutions. However, to be effective, institutions must ensure their brand value is not only compelling but also aligned with current market and student needs, while still reflecting the essential character of the institution. Rather than a one-time activity, successful brand health measurement means tracking your institution’s brand over time and regularly adjusting strategy.