Spate：2024年第一季度消费者趋势报告（英文版）

Top growing beauty trends on TikTok this quarter include skincare preferences like oil-free makeup remover and cleansing powder. Nail trends indicate a preference for kitschy looks like citrus nails alongside clean, fresh looks like baby French nails. Hair trends suggest consumers use TikTok to discover new color trends and brands. Overall, consumers are increasingly turning to TikTok for visually impactful beauty trends. Brands should capitalize on this opportunity to capture consumer attent