Keurig Dr Pepper：2026年美国饮料市场趋势研究报告（英文版）

These five trends capture where we believe the beverage category is heading as consumers, especially younger generations, bring more intention, emotion and individuality to every sip. Together, they reveal a shift driven less by what people drink and more by how and why they choose beverages across moments and occasions. Beverages are moving beyond routine to become more personal, reflecting how people feel, how they want to show up and the lives they are living.