Sprinklr：2021年媒体和娱乐行业数字统一CXM基准报告（英文版）

This benchmarking report provides a data-basedmeasurement for how well companies manage theirprospects'and customers' digital experience through theuse of first and third-party data. We measure performanceacross the full breadth of the brand'customer digitalrelationship today and this benchmarking series willcontinue to monitor and analyze which leading mediaand entertainment companies are improving theirunified customer experience management (Unified-CXM)performance over time.Acc