Fratzke：2026年领导者品牌战略指南驱动增长的品牌趋势洞察与投资决策报告（英文版）

Fratzke’s 2026 Brand Playbook reflects insights from brand leaders across a wide range of industries, locations, and company types. The group includes a mix of mid-sized and enterprise businesses across B2B, B2C, and hybrid organizations. More about the respondents: 100+ brand leaders surveyed using a third-party panel provider Most work at companies with 51 to 1,000 employees (79%) and annual revenues between $6M and $500M (72%) Fairly split serving B2B (26%), B2C (23%), and both markets (50