ITIF：2026年个性化如何驱动消费者选择和自主权报告（英文版）

Personalization in digital systems has evolved from simple user settings into advanced, context-aware AI systems. These technologies consistently help consumers manage complexity and reduce search costs.  Consumers strongly favor digital systems that maintain context and remember preferences. Abstract privacy concerns rarely stop users from adopting tools that offer clear convenience.  Strict regulatory approaches such as GDPR create heavy compliance burdens that stifle tech start-ups. This