Basis：2026年数字广告趋势报告：技术变革与挑战（英文版）

Programmatic advertising remains the industry’s connective tissue, yet despite an array of high-profile scandals and widespread frustration, waste and misalignment seem to persist. Entering 2026, the debate around media quality has reached a stalemate: Everyone agrees it matters, yet too few are willing to own it. Sure, people will complain about the so-called “adtech tax” and random, spontaneous fees that litter across the media supply chain. But all too often, that inefficiency is merel