Sprinklr：2023年抖音营销终极指南报告（英文版）

Brands spent the last 10 years producing slick videos for Instagram, Facebook and YouTube, only for TikTok to force everyone back to basics. A creative premise is far more important than a perfectly lit shot on TikTok, where even big brands like Chipotle and Nike trade high definition for lowkey handheld cell phone footage. This lack of polish is one of the main challenges for brands that are used to making content with high production value. But it’s an important part of building a connectio