Invoca ：2025年家庭服务行业消费者购买体验调研报告（英文版）

When home services consumers are making high-stakes purchasedecisions, they have a lot of questions, and there are manytouchpoints along the way where they can get answers. Thatmeans there are also many opportunities for Al to step in andaddress their needs quickly. But are home services consumersreally ready to let Al do the talking? Only 11% of home services consumers surveyed reported never interacting with a brand's Al when making a high-stakes purchasein the last year. The big questi