dentsu电通：2025年B2B买家的独特视角以及输赢之间的差异报告（英文版）

Four years ago, we started a journey to understand the B2B buyer better, asking B2B buyers about their recent purchase experiences. We wanted to understand what was making the difference between winning and losing. And we wanted to go into detail we didn’t see in other studies. We’ve been collecting that data now for four years. Covering over 25,000 brand experiences, we believe The Superpowers Index is the largest ever systematic study of B2B buying behaviour globally. Superpowers has be