Feedvisor：2026年亚马逊购买框指南报告（英文版）

On Amazon, there is no limit to the number of sellers that can operate on the platform or the amount of products that they can offer. This allows the same products to be sold by many retailers, each competing for the maximum amount of sales. When a shopper lands on a product detail page, Amazon’s algorithm chooses one seller whose details appear in the Buy Box — the white box on the righthand side of the page. When a customer clicks on the “Add to Cart” button or “Buy Now” button, the sale go