百加得&未来实验室：2026年鸡尾酒趋势报告（英文版）

Emerging generations, with their instinct for curating experiences on their own terms, are driving this evolution. Brands are responding by rewriting the rules of when and where cocktails are enjoyed, shifting the emphasis toward the questions of what is being sipped and with whom. As consumers renegotiate their spending in a complex economic climate, cocktails remain a resilient site of expression, connection, and creativity. At the heart of this change are Gen Zers of legal drinking age (LD