Daxue Consulting博圣轩：2025年中国宠物经济报告（英文版）

We scraped and analyzed millions of Chinese social media posts about pets to understand how owner-pet relationships are evolving and how these shifts are reshaping consumer spending. Our analysis revealed the most discussed pet types, common activities shared with them, and preferred brands. To deepen our insights, in addition to social media listening, we also conducted in-depth interviews, and a focus group with pet owners.