Spate&YipitData：2025年病毒式传播驱动型品牌：美妆市场份额争夺新态势研究报告（英文版）

In today’s beauty landscape, TikTok is more than just a social platform — it’s a launchpad. Consumer behavior is increasingly shaped by short-form content that entertains, educates, and sells. This dynamic has fueled the rise of fast-moving, virality-driven brands that are building massive audiences and converting that attention into real-world sales — often with impressive speed. These brands aren’t just gaining visibility — they’re breaking into the top five beauty brands driving engagement gr