尼尔森IQ：2026年欧盟关税情绪与影响研究报告（英文版）

Cross-border e-commerce hasbecome an integral part ofEuropean consumption, drivenby consumer needs for value,choice and access-not price alone. Europe' s evolving regulatorylandscape is reshaping cross-border e-commerce, forcingplatforms and merchants toadapt-with the impactultimately reaching consumers Examples include the f3 flat dutyalready in effect and theupcoming E2 handling fee,adding further cost andcomplexity to cross-border trade