AMPERE：2026年体育行业六大关键趋势报告（英文版）

We’re heading into 2026 on the back of a lacklustre macro environment, with linear broadcasters and streamers facing structural changes in the TV market which has implications across media rights and sponsorship. Ampere has identified some key trends for the year ahead which will have significant impacts on the industry. For free-to-air, commercial and pay TV broadcasters, sport is a key defensive asset for both subscriber retention and advertising revenue. However, as subscriber growth f