Launchmetrics：2024年提升样品管理效能白皮书：增强投资回报实现可持续发展（英文版）

Samples for fashion brands are a key part of collection launches and marketing campaigns. Prioritizing efficiency and sustainability is essential to achieving operational excellence as well as top brand performance with the press and consumers. Using digital tools for sample management is the best way to ensure a smooth process at all stages of a sample's journey, while tracking, reducing product losses as well as operating costs, and leveraging insights and press opportunities to boost sale