Sprinklr：2024年社交媒体营销现状报告（英文版）

The rise of social media as a customer engagement channel has been steady since the pandemic. It’s arguably the most lucrative marketing channel around in terms of potential returns. Not just the monetary gains but also the social capital it helps brands build by means of two-way interaction with consumers. “What we are finding with the evolution of social media as a whole is that we are going back to the roots of communication. And the root of communication is sitting around a fire pit in th