Hanover Research：2026年市场扩展的“行/不行”指南报告（英文版）

Market growth decisions are among the highest-stakes calls leaders make, especially go/no-go decisions that lock in resources, timelines, and strategic direction. At the same time, organic growth has become a top priority with companies targeting ambitious growth through innovation, new product launches, and market expansion as a way to increase value, strengthen customer relationships, and navigate economic uncertainty without the cost of acquisitions. But the environment for growth has chan