印度国际经济关系研究理事会（ICRIER）：2026年数据驱动市场中的经济与缓解市场力量：选择与权衡报告（英文版）

Digitalisation has been one of the most dominant forces shaping markets in recent decades. Digital mediation has reshaped business models, market access mechanisms, ways of communication, and transactions. The market shift towards digital platforms has resulted in consumer behaviour data being continuously extracted from the online activities of individuals. It is not a onetime static dataset. “Big data” refers to the collection, storage, and analysis of large quantities of data for various p