Carvansons：2026-2027年度香氛趋势报告（英文版）

New marketing strategies for perfume are increasingly aligning with wellness and self -care. One emerging element relating to the "skinification“ trend is the inclusion of skin -beneficial materials (such as SPF) within the fragrance formulation. These could include adding moisturising properties to enhance the overall sensory and skincare experience. This shift is also reflected in the rise of alcohol -free, water -based perfumes, which are gentler on the skin.