Brand Finance：2026年可持续性认知指数报告（英文版）

Sustainability continues to be a contentious theme for brands to manage in 2026. Perceptions are increasingly affected by divergent views in the political climate, which have rippled into investment, and business communities. For the second year, our research indicates a continued reduction in the role of sustainability in driving consumer choice, though less prominent than 2025. Of 48 industry sectors, 24 saw the influence of sustainability decline from 2025 to 2026. In the prior cycle, 38 s