SKEMA&Publika：2025年全球体育软实力排名报告（英文版）

As mentioned above, this study aims to create a ranking of countries based on their successful projection of soft power through sport. We think that this contribution provides a valuable insight into understanding and evaluating the different national strategies regarding sport and soft power. The methodology employed a three-stage approach. The first stage of our methodology pertained to the selection of countries and measurement criteria as well as interviews with international experts in the