Valtech：2026年对话式商业时代报告（英文版）

It is no longer a supporting layer in digital journeys, but a primary place where people explore options, reduce uncertainty and move toward purchase. The data shows customers are already willing to buy and commit in AI-led environments, with 71.5% of consumers saying they would consider completing a full purchase inside an AI chat app, including payment. This represents a fundamental shift in where intent is formed and where commerce can happen. Conversational AI is not replacing brand chann